New business leads for marketing agencies
Build a research list of newly registered businesses in the states you serve, then look for a marketing problem your agency can solve. Formations Feed supplies the formation signal and available contact details; your research turns a record into a relevant potential client.
Formations Feed · Reviewed October 3, 2026
Find prospects that fit your offer
For an agency, a useful lead is a business with a relevant audience, a workable budget and a reason to consider your services. A recent registration is a starting point for discovery. Some entities belong to established brands, and some have already hired an agency.
Services you could help a business with
SEO and local visibility
Check whether an operating business has clear service pages, accurate public listings and a search presence appropriate to its market. Offer a focused visibility review rather than promising instant rankings.
Paid advertising
Research the offer, landing page and conversion path before proposing search, social or other advertising. A formation does not establish that a business has an advertising budget.
Branding, content and social media
Review the current identity, public channels and clarity of the offer. Brand positioning, launch content, social management and photography or video may fit different stages of the same business.
Useful fields for your research
- Filing date and entity name
- Use these to organise recent cohorts and research the trading brand. A legal entity name may differ from the name customers see.
- Purpose, principal address and website where available
- Use published purpose as a clue, not a definitive industry classification. Verify the operating territory and current website separately.
- Available email, phone and registry roles
- Research who handles marketing. A named manager or agent is not automatically the marketing decision-maker, and appended contacts need checking.
Fields vary by state and record. Read the field guide and review a sample before relying on a column. Formation state, agent address and operating location are different facts.
A practical qualification workflow
- Choose states that match your agency territory and define an offer you can explain in one sentence.
- Research the legal entity, trading name, website and public business profiles. Confirm that it is operating or preparing a relevant launch.
- Write down one observed marketing gap and the evidence behind it. Separate observations from assumptions.
- Check the contact and approach with a relevant, limited offer: a landing-page review, a local visibility audit or a launch-content plan.
- Record replies, qualified conversations and proposals by filing cohort. Compare results with your other acquisition channels.
Two ways to use the signal
Illustrative scenarios · not customer results
A local visibility opportunity
An illustrative landscaping business has recently registered and publicly announced services in two counties. Its website explains the services but gives little information about those areas. An agency researches the operating territory and proposes a short review of service-area pages. The filing starts the research; the observed gap makes the offer relevant.
A launch campaign opportunity
An illustrative specialty retailer has a recent entity filing, an announced launch date and an existing ecommerce site. An agency checks the product offer and landing pages, then proposes launch creative and campaign measurement. It does not assume the business needs a website or has no current agency.
An example first approach
Illustrative message · use verified observations
Hello, I saw your public launch announcement and reviewed your service-area pages. We help local service businesses make those pages clearer for potential customers. Would a short review of the two areas you mentioned be useful?
Replace the observation with something you actually checked. Do not claim to have reviewed a site, seen a launch or identified a problem unless you did.
Use an appropriate contact channel and your normal outreach, opt-out and suppression processes. Having a record does not establish a need or guarantee a response.
Frequently asked questions
Can we use the feed to win our own agency clients?
Yes, the intended standard use includes your own internal prospecting and lawful outreach. If you want to supply records to clients, resell lists or embed the dataset in a product, discuss a separate written licence first.
Does a new filing mean the business needs marketing?
No. Check its operating status, current marketing, offer and fit. A filing may relate to an existing business or a holding entity.
Can we target by industry?
Business purpose and industry fields vary by source. Use available fields to narrow research, then verify the industry rather than treating an inferred category as certain.
Choose your next step
Research state-specific availability
These guides explain differences in published records. A listed state is not confirmation of active delivery; coverage is confirmed before activation.
See whether the feed fits your market.
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