Industry playbook

New business leads for website designers and developers

Find recently registered businesses, research their current web presence and identify a specific website project you can help with. Formations Feed is useful for building a prospect research queue; it does not tell you that every new entity needs a new website.

Formations Feed · Reviewed October 3, 2026

Find prospects that fit your offer

A good website prospect might need a first site, a better booking flow, ecommerce support or ongoing maintenance. The useful next step is to verify the current site and the business behind it. A blank website field is a missing data point, not proof that a website does not exist.

Services you could help a business with

Business websites and landing pages

Review the offer, audience, mobile experience and way customers enquire. A clear enquiry or booking path may be more useful than a complete redesign.

Ecommerce and online transactions

Check whether the business actually sells products or services online, what its checkout needs are and which platform it already uses. Formation details do not establish those requirements.

Hosting, maintenance and improvements

Research site performance, upkeep, accessibility and content needs. Explain the work you offer without claiming an automated audit proves legal compliance.

Useful fields for your research

Entity name and filing date
Build a recent prospect cohort, then match the legal name to a trading name or brand.
Website and contact details where available
Use a matched website as a research lead. Search for an existing site when the field is blank, and verify that a domain belongs to the correct business.
Principal address and published purpose
Assess your service territory and whether the business model fits your expertise. A registered-agent address is not a storefront address.

Fields vary by state and record. Read the field guide and review a sample before relying on a column. Formation state, agent address and operating location are different facts.

A practical qualification workflow

  1. Choose a geographic or business-model niche you can serve well.
  2. Research the entity name, trading name and public profiles to locate its current site.
  3. Check the relevant customer journey on mobile: find a service, understand the offer and contact or purchase.
  4. Identify a small project with a clear outcome, and verify the person responsible for the website.
  5. Use an appropriate contact channel and track consultations, project fit and proposals. Keep businesses without sufficient information in research rather than labelling them website leads.

Two ways to use the signal

Illustrative scenarios · not customer results

A booking-flow project

An illustrative newly registered repair company has a working website but customers must search several pages to find its booking link. A designer confirms the company identity and offers a small mobile booking-flow improvement. The opportunity comes from an observed user journey, not the age of the entity alone.

An ecommerce support project

An illustrative food brand announces online sales under a new company name while using an existing storefront platform. A developer reviews product options and checkout, then proposes a bounded improvement. An existing website can be a maintenance or conversion opportunity rather than a reason to discard the prospect.

An example first approach

Illustrative message · use verified observations

Hello, I tried the booking journey on your mobile site and noticed the enquiry link is difficult to find from the service page. We build straightforward booking flows for service businesses. Would you be open to seeing a short outline of that improvement?

Use a real observation and avoid claiming you know the owner, budget or launch schedule from the filing.

Use an appropriate contact channel and your normal outreach, opt-out and suppression processes. Having a record does not establish a need or guarantee a response.

Frequently asked questions

Does a blank website field mean there is no website?

No. Search for the trading name and verify public profiles. The field may be unavailable or unmatched even when a site exists.

Are these exclusive website leads?

No exclusivity is promised. These are collected formation records for your prospect research, with contacts where available.

Can I import the records into my existing workflow?

You can use delivered files in your own research spreadsheet or compatible CRM import workflow. Check the columns and map them before importing; a native integration is not promised.

Choose your next step

Research state-specific availability

These guides explain differences in published records. A listed state is not confirmation of active delivery; coverage is confirmed before activation.

See whether the feed fits your market.

Request a two-day trial without a card. We confirm state coverage, delivery timing and available fields before manually activating your feed. The trial starts on activation; submitting a request does not start delivery or a paid subscription.

Request your free trial →
Email updates

Keep up with Formations Feed.

Get product news, state coverage updates and new-feature announcements.

Get email updates →

Choose your states. Request your trial.

Request a two-day trial without a card. We confirm state coverage, delivery timing and available fields before manually activating your feed. The trial starts on activation; submitting a request does not start delivery or a paid subscription.

Start free trial →
Scroll to Top